Our people weigh in on the issues of the day.

Blue Slate's people think a lot about the challenges facing their industries today. In the process, they often come up with completely unexpected slants on current issues, or new ways of thinking about business problems. Bluespeak is where they share those thoughts. Feel free to read and reflect.

[Any views or opinion represented in this blog are personal and belong solely to the blogger and do not represent those of Blue Slate Solutions.]

The Cognitive Corporation™ – Effective BPM Requires Data Analytics

The Cognitive Corporation is a framework introduced in an earlier posting.  The framework is meant to outline a set of general capabilities that work together in order to support a growing and thinking organization.  For this post I will drill into one of the least mature of those capabilities in terms of enterprise solution adoption – Learn.

Business rules, decision engines, BPM, complex event processing (CEP), these all invoke images of computers making speedy decisions to the benefit of our businesses.  The infrastructure, technologies and software that provide these solutions (SOA, XML schemas, rule engines, workflow engines, etc.) support the decision automation process.  However, they don’t know what decisions to make.

The BPM-related components we acquire provide the how of decision making (send an email, route a claim, suggest an offer).  Learning, supported by data analytics, provides a powerful path to the what and why of automated decisions (send this email to that person because they are at risk of defecting, route this claim to that underwriter because it looks suspicious, suggest this product to that customer because they appear to be buying these types of items).

I’ll start by outlining the high level journey from data to rules and the cyclic nature of that journey.  Data leads to rules, rules beget responses, responses manifest as more data, new data leads to new rules, and so on.  Therefore, the journey does not end with the definition of a set of processes and rules.  This link between updated data and the determination of new processes and rules is the essence of any learning process, providing a key function for the cognitive corporation.

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The Cognitive Corporation™ – An Introduction

Given my role as an enterprise architect, I’ve had the opportunity to work with many different business leaders, each focused on leveraging IT to drive improved efficiencies, lower costs, increase quality, and broaden market share throughout their businesses.  The improvements might involve any subset of data, processes, business rules, infrastructure, software, hardware, etc.  A common thread is that each project seeks to make the corporation smarter through the use of information technology.

As I’ve placed these separate projects into a common context of my own, I’ve concluded that the long term goal of leveraging information technology must be for it to support cognitive processes.  I don’t mean that the computers will think for us, rather that IT solutions must work together to allow a business to learn, corporately.

The individual tools that we utilize each play a part.  However, we tend to utilize them in a manner that focuses on isolated and directed operation rather than incorporating them into an overall learning loop.  In other words, we install tools that we direct without asking them to help us find better directions to give.

Let me start with a definition: similar to thinking beings, a cognitive corporation™ leverages a feedback loop of information and experiences to inform future processes and rules.  Fundamentally, learning is a process and it involves taking known facts and experiences and combining them to create new hypothesis which are tested in order to derive new facts, processes and rules.  Unfortunately, we don’t often leverage our enterprise applications in this way.

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